ABOUT DAN

A QUICK BACK-STORY

ABOUT DAN

I started out as an online fitness coach after my mother unexpectedly passed away when I was 21 years old. She was a world champion bodybuilder, and when she died, I stopped my boxing career and stepped on a bodybuilding stage in memory of her.

This bodybuilding show led to an obsession with nutrition, and I soon became certified and got a job inside of a gym.

I saw that every PT inside of the gym would offer nutritional services inside of their packages, and I struggled to get clients, so I left shortly after.

I saw an ad on Facebook from a business coach telling me he could help me build and launch my online fitness business, but when I jumped on the call, he hit me with a $10k investment to join.

I sold my TV, my lounge room furniture, got a $6,000 loan and jumped in - and this was the start of a crazy 7 year journey that led me to where I am today.

18 months later and I'm running one of the biggest online fitness companies in Australasia for mothers lacking self love, with over 450 clients on board, having generated over $1.2 million dollars in sales.

I had a team of 8 employees, running international retreats and live events. But inside of this process, something crazy happened.

I became obsessed about marketing, advertising, sales, delivery systems and innovation, so I decided to shut down Super Mums Elite overnight to step into consulting and help other online fitness coaches achieve the same success as I did.

18 months later and I'm running one of the biggest online fitness companies in Australasia for mothers lacking self love, with over 450 clients on board, having generated over $1.2 million dollars in sales.

I had a team of 8 employees, running international retreats and live events. But inside of this process, something crazy happened.

I became obsessed about marketing, advertising, sales, delivery systems and innovation, and so I decided to shut down Super Mums Elite overnight to step into consulting and help other online fitness coaches achieve the same success as I did.

I built a company called Cash Clock Academy and we were crushing it, generating $250,000+ per month and charging fitness coaches $22,000 USD to work with us.

But as time went on, something didn't sit right with me...

My clients were getting great results, but a lot of them would join the mastermind in a place of scarcity and desperation due to such a high investment to work with me and my team.

So in August of 2022, I sold the company (and got scammed out of a $950,000 - will leave this story for a rainy day) because I wanted to create a program that allowed fitness coaches to work with me without breaking the bank; and that's when 6 Figure Fitpro University was born.

Now, we have the most affordable and effective mentorship program on the planet for online fitness coaches looking to scale their business past $20,000 per month without chasing clients, by using systems, automations and paid advertising.